What if you could give yourself “experimental tickets” to work outside the normal requirements—in the name of innovation?
Here’s how I discovered the idea—and what happened when I tried it.
Category Archives: Advertising
The Field Dispatch 001: What Travels
“I’m kind of Columbo for brands.”
I enter a client’s world, ask questions, follow what catches my attention and look for what’s already there.
Mugshots, and a typo? at Rothrock Coffee
This error, likely unintentional, is actually great for marketing. And if I were advising Rothrock, or if you’re still listening, Rothrock, I would keep the typo.
It’s hard to read the label when you’re inside the bottle
It’s easy to think that after 11 years, everyone knows what I do. But, like I tell my clients, “It’s hard to read the label when you’re inside the bottle.”
Social Proof: Why popular brands become even more popular
Social proof is based on the idea that human beings are naturally social creatures and have a strong desire to fit in and conform to the norms of their social group. When we are unsure about a particular decision, we often look to others for guidance. If we see that others are doing something, we are more likely to follow suit.
How we started Social Guerrilla Marketing
“What we didn’t anticipate was the live, experiential marketing benefit of the promotion, with many students and strangers reacting very positively to the promo…”