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Tag Archives: Discovery

The Field Dispatch 001: What Travels

“I’m kind of Columbo for brands.”

I enter a client’s world, ask questions, follow what catches my attention and look for what’s already there.

Posted byEric ZimmettSeptember 5, 2026September 5, 2026Posted inFieldwork, Advertising, behavioral scienceTags:Advertising, Creative, Discovery, Fieldwork, marketingLeave a comment on The Field Dispatch 001: What Travels
The Field Dispatch 002: Experimental Tickets

The Field Dispatch 002: Experimental Tickets

What if you could give yourself “experimental tickets” to work outside the normal requirements—in the…

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The Field Dispatch 001: What Travels

The Field Dispatch 001: What Travels

“I’m kind of Columbo for brands.”

I enter a client’s world, ask questions, follow what…

Keep reading
In the Field: Getting ‘Grounded in Boalsburg’ With Music on the Lawn

In the Field: Getting ‘Grounded in Boalsburg’ With Music on the Lawn

The big tree overlooking the lawn on Old Boalsburg Road provided shade for the first…

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