It’s easy to think that after 11 years, everyone knows what I do. But, like I tell my clients, “It’s hard to read the label when you’re inside the bottle.”
Category Archives: Branding
Social Proof: Why popular brands become even more popular
Social proof is based on the idea that human beings are naturally social creatures and have a strong desire to fit in and conform to the norms of their social group. When we are unsure about a particular decision, we often look to others for guidance. If we see that others are doing something, we are more likely to follow suit.