Fieldwork - Braden Fieldwork & Advisory

The Field Dispatch 002: Experimental Tickets

What if you could give yourself “experimental tickets” to work outside the normal requirements—in the name of innovation?

Here’s how I discovered the idea—and what happened when I tried it.

“I’m kind of Columbo for brands.”

I enter a client’s world, ask questions, follow what catches my attention and look for what’s already there.