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From Belarus to Bellefonte, Andrei and Key Detail

Originally from Belarus, Andrei Krautsou lives with his wife and two children in New York, NY. They travel the world sharing their art across buildings like this one in Bellefonte, Pa. Andrei spent eight years in architecture, but felt the desire to get more creative. That led to KEY DETAIL, and his visit to Bellefonte,Continue reading "From Belarus to Bellefonte, Andrei and Key Detail"

In the Field: Getting ‘Grounded in Boalsburg’ With Music on the Lawn

The big tree overlooking the lawn on Old Boalsburg Road provided shade for the first concert in a summer series, Music On The Lawn, sponsored by Zion Lutheran Church. Rock Hill Revival brought the music. And a lawn full of local Boalsburg residents, families, and pets, lounging in their chairs, blankets, and bare grass.  ZionContinue reading "In the Field: Getting ‘Grounded in Boalsburg’ With Music on the Lawn"

3 Questions that Transformed my Content Strategy

My content strategy for clients Braden Social this year started with 3 questions... 1. What type of content would I publish if I could only use one format for the entire month? The answer was short-form video, or Reels. A quick way to get the message across to the viewer as humanly as possible. 2.Continue reading "3 Questions that Transformed my Content Strategy"

It’s hard to read the label when you’re inside the bottle

It's easy to think that after 11 years, everyone knows what I do. But, like I tell my clients, "It's hard to read the label when you're inside the bottle."