What if you could give yourself “experimental tickets” to work outside the normal requirements—in the name of innovation? Here’s how I discovered the idea—and what happened when I tried it.
The Field Dispatch 001: What Travels
“I’m kind of Columbo for brands.” I enter a client’s world, ask questions, follow what catches my attention and look for what’s already there.
In the Field: Getting ‘Grounded in Boalsburg’ With Music on the Lawn
The big tree overlooking the lawn on Old Boalsburg Road provided shade for the first concert in a summer series, Music On The Lawn, sponsored by Zion Lutheran Church. Rock Hill Revival brought the music. And a lawn full of local Boalsburg residents, families, and pets, lounging in their chairs, blankets, and bare grass. ZionContinue reading "In the Field: Getting ‘Grounded in Boalsburg’ With Music on the Lawn"
3 Questions that Transformed my Content Strategy
My content strategy for clients Braden Social this year started with 3 questions... 1. What type of content would I publish if I could only use one format for the entire month? The answer was short-form video, or Reels. A quick way to get the message across to the viewer as humanly as possible. 2.Continue reading "3 Questions that Transformed my Content Strategy"
Mugshots, and a typo? at Rothrock Coffee
This error, likely unintentional, is actually great for marketing. And if I were advising Rothrock, or if you're still listening, Rothrock, I would keep the typo.
It’s hard to read the label when you’re inside the bottle
It's easy to think that after 11 years, everyone knows what I do. But, like I tell my clients, "It's hard to read the label when you're inside the bottle."
Big Spring Spirits Hosts Watch Party for “Journeys with Local Historia”
On Monday, July 1, 2024, Big Spring Spirits hosted a watch party for Journeys with Local Historia on PBS. The event brought together beer enthusiasts and local community members to celebrate the debut of the series, featuring Matt and Dustin with Local Historia.
Chef Paul Herceg #unfiltered
Chef Paul Herceg #unfiltered with Grace Restaurant at Carnegie House. Copyright Eric Braden Zimmett, Braden Social https://youtu.be/G9i5kk8a5Cw?si=BPnoJbV4tqwnlDtw
From Belarus to Bellefonte, Andrei and Key Detail
Originally from Belarus, Andrei Krautsou lives with his wife and two children in New York, NY. They travel the world sharing their art across buildings like this one in Bellefonte, Pa. Andrei spent eight years in architecture, but felt the desire to get more creative. That led to KEY DETAIL, and his visit to Bellefonte,Continue reading "From Belarus to Bellefonte, Andrei and Key Detail"
New ‘Salon’ Gathering opens in Bellefonte
Inspired by 1960s San Francisco’s legendary Firehouse Salon, Eric Zimmet is bringing a modern-day Salon to Bellefonte’s historic district.