Field Notes: a Fieldwork Portfolio
Long Construction Co.
Fieldwork Social
What were we trying to build? Social media that reflected the company’s history and values.
What Fieldwork discovered: A 5th-generation contracting company with positioning “Built for the Next Generation™.”
That positioning now guides Long Construction’s website, social media, and storytelling, paired with photographs of both its past and future.
Zion Lutheran Church
Fieldwork Social & Advisory
What were we trying to build? Community awareness and attendance at Zion Lutheran Church.
What Fieldwork discovered: Zion’s identity is inseparable from Boalsburg itself.
That insight led to “Grounded in Boalsburg™” and community activations like Music on the Lawn, which physically brings dozens of locals to the church lawn.
Stable Mind
Fieldwork Advisory
What were we trying to build? A business model, identity, bio, and service offerings.
What Fieldwork discovered: Mind-body alignment was the unifying idea behind the practice. The logo, the Knight chess piece, was on Christian’s wrist the entire time, a tattoo he’s had for years.
What began as a series of conversations in a horse barn became a defined practice with a clear identity, service offerings, and roadmap for growth.
AscentOps
Fieldwork Advisory
What were we trying to build? A visual identity.
What Fieldwork discovered: The hiking tradition of adopting “trail names” created an opportunity for a dual identity connecting the founder and the business.
That insight led to the “Trevor” logo concept and original sketch, paired with the founder’s passion for hiking and adventure, with Andy Heckathorne finalizing the design from our fieldwork.
Some brands I’ve rolled up my sleeves with:
Penn’s Cave & Wildlife Park • Shaner Corp. • Zion Lutheran Church in Boalsburg • The Field Burger & Tap • Toftrees Golf Resort • Go Tell It IN the Mountains with the Evangelical Lutheran Church in America (ELCA) • Centre County United Way • Domino’s Pizza • Long Construction Co. • Penn State University • Penn State Police & Public Safety • Stable Mind • AscentOps
“Your content is spot-on. It doesn’t feel like an ad, which is the best part. A lot of agencies try to do this but ultimately fall short.” — Gautam Kulkarni, Meta Marketing Pro