I met Joe O’Donnell in the kitchen of the Field Burger & Tap. Joe competed in the 1972 Olympics in Munich, West Germany. Joe told me of his childhood, getting into trouble at the age of 13 when he slugged an officer in court while defending his mother who, when reaching for her keys, officersContinueContinue reading “Joe O’Donnell Unfiltered”
Author Archives: Eric Zimmett
Social Proof: Why popular brands become even more popular
Social proof is based on the idea that human beings are naturally social creatures and have a strong desire to fit in and conform to the norms of their social group. When we are unsure about a particular decision, we often look to others for guidance. If we see that others are doing something, we are more likely to follow suit.
Eric Zimmett on WTAJ
“One of the things that draws me to this industry is all the stories and what goes on behind the scenes,” said Zimmett. “There’s so many stories to tell, especially now.”
Eric Zimmett Partners with Toast, Inc
“With a shared industry focus on Restaurants & Hospitality, Toast is an ideal local partner, and will add additional resources and industry knowledge to Braden Social Media and our clients…”
Eric Zimmett featured in State College Magazine
The founder of Braden Social Media LLC, a local social media agency that helps clients incorporate social media into their businesses, Zimmett began his college career with an interest in journalism, specifically sports writing. But during his pursuit of a Penn State degree, Zimmett also developed an interest in a different path: advertising.
How we started Social Guerrilla Marketing
“What we didn’t anticipate was the live, experiential marketing benefit of the promotion, with many students and strangers reacting very positively to the promo…”